Terms of Service

1. The service

Inhouse Marketing is an autonomous AI marketing agency, sold as software. When you subscribe, an AI account manager called Ada becomes your point of contact, and an AI specialist called Grace investigates and acts behind her. Together they monitor and operate your own Google Ads account on your behalf: reviewing performance, finding wasted spend, recommending changes, and — within the limits in section 2 — making changes directly in the account.

The service is provided to businesses, for business purposes. You must be at least 18 years old and authorised to bind the business that owns the Google Ads account. The launch service is available in Australia only.

Google Ads is the only advertising channel at launch. Your Google Ads account, and your agreement with Google, remain yours: the service operates inside that account with the access you grant, and you can revoke that access at any time (see the Privacy Policy for how to disconnect).

2. How our AI agents act in your advertising account

This section describes the authority you give the agents. It is the most important section in these terms.

The safety envelope

During onboarding you approve an operating envelope for your account: the caps and limits inside which the agents may work. The agents are technically prevented from acting outside that envelope, and every action is checked against it before it happens.

What the agents may do without asking each time

Inside the envelope you approved, the agents may execute bounded changes to existing campaigns when the relevant action class is enabled by your policy and the evidence and caps are met. This can include pausing or enabling an existing campaign; adjusting budgets and bids or a bidding strategy; creating or changing ads, headlines, and descriptions; and adding or removing keywords and negative keywords. A new campaign is proposal-only: the agents may prepare a proposal for your review, but they do not create or launch it unless you explicitly approve the build and launch.

What always needs your explicit approval

Nothing outside the approved autonomous action classes happens until you approve it. The agents will ask, and will wait for your approval, before creating a new campaign or launching one, and before any action outside the approved envelope, classes, or caps:

• creating or launching a new campaign.

Recording, verification, and review

Every action the agents take is recorded. Each change is then verified against your Google Ads account afterwards, and anything that cannot be verified is flagged and surfaced for review in the dashboard. Where the advertising platform allows, a change the agents made can be reversed — ask us and we will reverse it, or you can reverse it directly in Google Ads. You can review what the agents have done, and what is waiting on your approval, in the dashboard at any time. You can also pause autonomous actions or tighten the envelope from the dashboard at any time.

Automated systems can make mistakes. Because every action is recorded and verified, a mistake can be identified and, where the advertising platform allows, undone. If the agents ever act outside the envelope or without an approval these terms require, that is our error, not yours — contact us and we will put it right. Nothing in this section limits your rights under the Australian Consumer Law (see section 13).

3. Your advertising spend is your own money

Your advertising spend is paid by you, inside your own Google Ads account, and is billed by Google under your own agreement with Google. Our subscription fee pays for the software and the work of the agents; it never includes advertising spend, and we never hold, receive, or move your advertising money.

When an automated change affects the performance of your advertising, responsibility is allocated this way:

• We are responsible for operating the agents with due care and skill, within the authority you grant under section 2, and for the recording, verification, and review behaviour described there.
• You are responsible for the advertising itself — your products, your website, your offers, and compliance of your ads with Google’s advertising policies — and for the advertising spend you commit with Google.
• Neither of us controls the market: competition, demand, audience behaviour, and Google’s own systems and policy decisions all affect results, and those factors sit outside our responsibility.

4. No guarantee of performance

Inhouse Marketing does not guarantee any specific advertising outcome, including impressions, clicks, conversions, return on ad spend, or revenue. Results depend on many factors outside our control, such as market conditions, competition, audience behaviour, and the quality of the underlying ad account. Any use of the service is at the account owner’s own risk.

5. Excluded industries

The launch service is not available for health, dental, medical, or other AHPRA-regulated advertising. You must not connect an account whose primary purpose is advertising those services. If you do, we may suspend or end the service for your account, and any use of the service for those purposes is at your own risk and outside what we are responsible for.

6. Your account and your responsibilities

You agree to:

• provide accurate information about your business and keep it up to date;
• keep your Google Ads connection active and tell us if you change or close the connected account;
• remain the owner of, and responsible for, your Google Ads account;
• comply with Google’s advertising policies and terms, which apply to everything in your account regardless of who or what made the change; and
• review approvals promptly — the agents cannot do higher-risk work while approval requests sit unanswered.

You must not misuse the service: no unlawful advertising, no attempts to make the agents act outside the envelope, no probing of other customers’ data, and no resale or white-labelling of the service without our written agreement.

7. AI and automated decision-making

The service is built on AI agents. Ada and Grace are software: they read your account data and your conversations, reason over them with large language models, and — within the limits in section 2 — take automated actions in your account. AI outputs can be imperfect, and recommendations may not suit every situation; section 4 applies to outcomes.

The automated actions the agents take concern your advertising account settings. They are not decisions about you as an individual, and the service does not make automated decisions that produce legal or similarly significant effects on you. You can ask a human to review anything the agents have said or done — contact us using the details in section 18 — and you can pause autonomous action at any time from the dashboard.

The Privacy Policy explains which third-party AI providers process your account data and conversation content to power the agents, and what is and is not sent to them.

8. Subscription billing

Inhouse Marketing is offered as a single subscription plan at $150 per month, GST-inclusive. The subscription includes 5,000 credits each month, which the agents consume as they work. The launch offer does not include separately purchased credits or campaign-build add-ons.

The subscription is billed monthly in advance to the payment method provided at sign-up, and renews on the same date each month. Payments are processed by Stripe; Inhouse Marketing does not store card details.

If a payment fails, work that consumes credits — including chat with the assistant — pauses immediately, while account access, past conversations, reports, and dashboards remain available. Stripe retries the payment for a limited period, and when a payment succeeds the service resumes automatically with no further action required.

9. Plan start and payment

There is no free trial. Your subscription starts when you sign up. A payment method is required, and the first monthly payment of $150, GST-inclusive is charged when the subscription starts. The subscription then continues month to month until cancelled.

10. Renewal and cancellation

The subscription renews automatically each month until it is cancelled. Cancellation can be requested at any time from the billing page in the dashboard, or by email using the contact details in section 18. Cancellation takes effect at the end of the billing period already paid for; the service remains available until then and no further payments are taken.

When the subscription ends, work that consumes credits stops. Your account data is then handled as described in section 15.

11. Refunds

Monthly payments are not refunded in part when a subscription is cancelled mid-period; the service continues to the end of the period already paid for. You can assess the service from the time your subscription starts.

Where a payment has been taken in error, a refund can be requested using the contact details in section 18 and will be assessed individually. Nothing in this section limits any right under the Australian Consumer Law that cannot be excluded.

12. Credit expiry

The 5,000 credits included with the plan are granted for each monthly billing period and expire at the end of that period; unused plan credits do not carry over to the following month.

13. Australian Consumer Law

Our services come with guarantees that cannot be excluded under the Australian Consumer Law. These include guarantees that services will be provided with due care and skill, will be fit for any disclosed purpose, and will be supplied within a reasonable time.

If our services fail to meet a consumer guarantee, you may be entitled to a remedy. For a major failure, you may cancel the service and receive a refund for the unused portion, or keep the service and receive compensation for the reduction in value. For a failure that is not major, we must remedy the failure within a reasonable time and, if we do not, you may have it remedied elsewhere and recover the reasonable cost, or cancel as described above.

Nothing in these terms excludes, restricts, or modifies any guarantee, right, or remedy you have under the Australian Consumer Law or any other law that cannot be excluded, restricted, or modified by agreement. Every exclusion and limitation in these terms applies only to the maximum extent the law permits.

14. Limitation of liability

To the maximum extent permitted by law, and subject to section 13, the total liability of Inhouse Marketing and its directors, employees, and affiliates arising out of or relating to these terms or the use of the service is limited to the amount paid by you for the service in the twelve (12) months immediately before the claim. To the maximum extent permitted by law, and subject to section 13, Inhouse Marketing is not liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits or lost data.

Where the law permits liability to be limited for services of this kind, our liability for a failure to meet a consumer guarantee is limited, at our option, to supplying the services again or paying the cost of having them supplied again. This paragraph does not apply where the law says it cannot, and does not limit section 13.

15. Your data after cancellation

When your subscription ends, your account data — conversations, reports, and history — is retained for 30 days from the date the cancellation takes effect. During those 30 days you can export your data, and read-only access and support remain available. After that period, access to the service ends.

We do not destroy account data automatically when the 30 days pass. You can ask us at any time — before or after cancellation — to delete your account data, using the contact details in section 18, and we will delete it from our primary systems, subject to the records the law requires or permits us to keep (below). Copies held in encrypted backups are not restored to live systems and are overwritten as backups cycle out in the ordinary course, so deletion from primary systems takes full effect as those backups cycle.

Some records are kept longer where the law requires or permits: billing and tax records are retained as required by Australian tax law, and the record of which version of these terms you accepted is retained as evidence of our agreement. Subscribing again within the retention period restores full service with your history intact.

16. Changes to these terms

We may update these terms as the service evolves. Each version carries its own version identifier and date, shown at the top of this page. When a new version takes effect for your account we will tell you in the dashboard or by email, and you will be asked to accept the new version before you continue using the paid service. Your acceptance of earlier versions stays on record and is never changed retroactively.

If you do not agree to a new version, you may cancel under section 10 before it takes effect for you; cancellation takes effect at the end of the billing period already paid for.

17. Governing law

These Terms of Service are governed by the laws of Western Australia, Australia. Any dispute arising under these terms will be resolved in the courts of Western Australia, Australia. Nothing in this section limits any right you have to bring a claim under the Australian Consumer Law in any court or tribunal with jurisdiction, including a small claims tribunal.

18. Contact

For questions about these terms, please contact us at: hello@inhousemarketing.ai, or by post at 328 Albany Hwy, Victoria Park WA 6100.